Browsing İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences by Publisher "Bogazici Universitesi"

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Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample

Gül, Mısra Çağla (Bogazici Universitesi, 2009)

The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...