İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences by Işık Author "Ferman, Murat"

Now showing items 1-3 of 3

An analysis of factors affecting understanding and applications of branded housing project marketing around the Istanbul metropolitan area

Polat, Selçuk; Ferman, Murat (PressAcademia, 2015-03-29)

Marketing is a quite crucial topic for success in the current competitive environment. Efficient and effective marketing practices will allow the companies to grow and to be more successful. Companies can gain competitive ...
An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey

Yılmaz, Kemal Özkan; Ferman, Murat (PressAcademia, 2017-12-30)

Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ...
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates

Işıkdemir Uluç, Nasiye Çiğdem; Ferman, Murat (PressAcademia, 2016-06-30)

Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ...