İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences by Işık Author "Gül, Mısra Çağla"
Now showing items 1-5 of 5
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Consumer response to economic crisis and lessons for marketers: The Turkish experience
Kaytaz, Mehmet; Gül, Mısra Çağla (Elsevier Science Inc, 2014-01)Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
The moderating role of environmental munificence on innovativeness in B2B markets
Gül, Mısra Çağla (Emerald Group Publishing Limited, 2019-09-30)Purpose: The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating ... -
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
Gül, Mısra Çağla (Bogazici Universitesi, 2009)The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...
