Yazar "Kaytaz, Mehmet" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
-
Consumer response to economic crisis and lessons for marketers: The Turkish experience
Kaytaz, Mehmet; Gül, Mısra Çağla (Elsevier Science Inc, 2014-01)Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...