Yazar "Ozansoy Çadırcı, Tuğçe" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Comparing the effect of two-dimensional display and three-dimensional try on technologies on the consideration set formation and final choice on the websites
Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe (Atatürk Üniversitesi, 2018)The conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get ... -
Çevrimiçi satın almalarda tüketicinin risk algısı: iki boyutlu ürün görüntüleme ve artırılmış gerçeklik (üç boyutlu ürün görüntüleme) uygulamalarına ilişkin bir karşılaştırma
Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, Ayşegül (Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, 2018)Her satın alma koşulunda olduğu gibi çevrimiçi satın almalarda da tüketici satın alma kararını verme aşamasında belirli seviyede risk ile karşı karşıya kalmaktadır. Çevrimiçi satın almalarda tüketicilerin ürün bilgisini ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, Ayşegül (IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe (Yıldız Teknik Üniversitesi, 2016-11-30)It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ... -
Love my selfie: selfies in managing impressions on social networks
Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe (Routledge, 2019-04-03)This study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study ...