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Toplam kayıt 6, listelenen: 1-6
On the Europeanization of minority rights protection
(Routledge, 2016)
This chapter discusses the rational-choice and sociological institutionalism to shed light on the impact of Europeanization on minority rights in Turkey. It aims to explain the significant bifurcations that emerged in the ...
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
The labor market effects of immigration
(IGI Global, 2016-12-28)
This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ...
Youth unemployment in Turkey
(IGI Global, 2016-12-28)
This book chapter describes the recent trends in youth unemployment in Turkey by taking into account the causes of unemployment, and the job search methods of the unemployed. Analyses reveal interesting insights. First, ...