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Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)
With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...
The political incorporation of labor in Turkey: tracing the origins of a nationalist path
(Cambridge University Press, 2021-09-13)
This study makes an important contribution to the literature on labor incorporation in developing areas based on existing historiography and archival material from Turkey. Specifically, we argue that the political incorporation ...
