Bölüm "Işık University, Faculty of Economics and Administrative Sciences, Department of Management" Scopus İndeksli Diğer Yayınlar Koleksiyonu için listeleme
Toplam kayıt 7, listelenen: 1-7
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)[No abstract available] -
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Developing organizational maturity for effective project management
(IGI Global, 2018-03-09)Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
(Peter Lang AG, 2020-03-02)[No abstract available]