Tür "bookPart" Scopus İndeksli Diğer Yayınlar Koleksiyonu için listeleme
Toplam kayıt 44, listelenen: 1-20
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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
An analysis of risk transfer and trust nexus in international trade with reference to Turkish data
(IGI Global, 2022-08-05)International trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms ... -
Animal-human encounters in contemporary cinema: Leviathan (2012)
(Peter Lang AG, 2022-12-01)[No abstract available] -
Anthropologies of men, masculinities, and reproduction
(Wiley, 2023-09-21)In this chapter, the authors give an overview of key findings from the English language research on men, masculinities and reproduction in sociocultural anthropology and allied fields. This research spans the globe and the ... -
Bagging soft decision trees
(Springer Verlag, 2016)The decision tree is one of the earliest predictive models in machine learning. In the soft decision tree, based on the hierarchical mixture of experts model, internal binary nodes take soft decisions and choose both ... -
Between the universal and the particular: The politics of recognition of LGBT rights in Turkey
(Taylor and Francis Inc., 2015-05-15)[No abstract available] -
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)[No abstract available] -
Contagious diseases and social structure: Turkey during the Covid-19 Pandemic
(Peter Lang AG, 2021-01-01)[No abstract available] -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Determinants of quality perception of students in online learning in higher education
(Taylor and Francis, 2022-12-30)[No abstract available] -
Development of acoustic and thermal insulation materials from pantyhose waste
(Trans Tech Publications Ltd, 2023-03-31)Population growth, urbanization, industrialization, developing technology, increasing welfare level and changing consumption habits cause solid wastes to increase day by day. There are also sub-waste groups that have not ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
The Ethos of mid-century modern in Istanbul and San Francisco: a comparative reading on Levent houses and Eichler Homes
(Peter Lang AG, 2022-01-01)[No abstract available] -
Evaluation of wooden structures
(Springer, 2019)In order to preserve the architectural heritage and sustainability of cities, the accurate evaluation of the mechanical properties of existing buildings is crucial. While inorganic building materials such as natural stones ... -
The family in Turkey: The battleground of the modern and the traditional
(Routledge, 2011)[No abstract available] -
Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow
(IGI Global, 2022-10-07)Mobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of ...