Erişim şekli için "info:eu-repo/semantics/closedAccess" Scopus İndeksli Diğer Yayınlar Koleksiyonu listeleme
Toplam kayıt 61, listelenen: 1-20
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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
An analysis of risk transfer and trust nexus in international trade with reference to Turkish data
(IGI Global, 2022-08-05)International trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms ... -
Animal-human encounters in contemporary cinema: Leviathan (2012)
(Peter Lang AG, 2022-12-01)[No abstract available] -
Anthropologies of men, masculinities, and reproduction
(Wiley, 2023-09-21)In this chapter, the authors give an overview of key findings from the English language research on men, masculinities and reproduction in sociocultural anthropology and allied fields. This research spans the globe and the ... -
Bagging soft decision trees
(Springer Verlag, 2016)The decision tree is one of the earliest predictive models in machine learning. In the soft decision tree, based on the hierarchical mixture of experts model, internal binary nodes take soft decisions and choose both ... -
Between the universal and the particular: The politics of recognition of LGBT rights in Turkey
(Taylor and Francis Inc., 2015-05-15)[No abstract available] -
Bubble dynamics and shock waves
(Springer Berlin Heidelberg, 2013-01-01)This volume of the Shock Wave Science and Technology Reference Library is concerned with the interplay between bubble dynamics and shock waves. It is divided into four parts containing twelve chapters written by eminent ... -
Citizenship and minorities: A historical overview of Turkey's Jewish minority
(Blackwell Publishing, 2005-12)Citizenship in Turkey is one of the major instruments of nation-building. The legal framework that Turkish citizenship rests on is universal and equal. The non-Muslim minorities - the Armenians, the Greeks and the Jews - ... -
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)[No abstract available] -
Comments on "upper cutoff frequency of the bound wave and new leaky wave on the slotline"
(IEEE-INST Electrical Electronics Engineers Inc, 1999-05)[No abstract available] -
Contagious diseases and social structure: Turkey during the Covid-19 Pandemic
(Peter Lang AG, 2021-01-01)[No abstract available] -
Corrigendum to “Detection of visual and frontoparietal network perfusion deficits in Parkinson’s disease dementia” [Eur. J. Radiol. 144 (2021) 109985]
(Elsevier Ireland Ltd, 2022-10-28)The authors would like to add the following grant support that was accidentally not included in the original article. Acknowledgements: This study was supported by TUBITAK 1001 project #115S219, Istanbul University Scientific ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Design science perspective on NFC research: Review and research agenda
(2013)Near Field Communication (NFC), as one of the emerging and promising technological developments, provides means to short range contactless communication for mobile phones and other devices alike. NFC has become an attractive ... -
Determinants of quality perception of students in online learning in higher education
(Taylor and Francis, 2022-12-30)[No abstract available] -
Developing organizational maturity for effective project management
(IGI Global, 2018-03-09)Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ...