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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Naming and nation-building in Turkey: The 1934 surname law
(Palgrave Macmillan, 2017-01-01)
This book examines how the Turkish Surname Law of 1934 was adopted and reframed in diverse social contexts at a time of top down nationalism. Through historical ethnography, the author explores the genesis of the law, its ...
How to profile PYD/YPG as an actor in the Syrian civil war: Policy implications for the region and beyond
(Springer International Publishing, 2017-12-29)
Since the armed confrontation between Hezbollah and Israel in 2006, concepts such as “hybrid war,” “hybrid threat,” and “hybrid adversary” have been on the rise. These terms are part of an ongoing debate about the contemporary ...
Medium access control and routing in industrial wireless sensor networks
(CRC Press, 2017-01-01)
Wireless Sensor Networks (WSNs) appear as a promising solution for industrial applications, especially for monitoring purposes, due to the advantages that they provide [19]. First of all, they overcome the wiring constraints ...
Afforestation of arid and semiarid ecosystems in Turkey
(Tubitak Scientific & Technical Research Council Turkey, 2017-05-28)
Sustainable management of arid and semiarid forests requires careful planning and implementation. Afforestation by planting and seeding is a fundamental tool for the establishment of new forests on barren landscapes and ...