Browsing İİBF - Kitap / Kitap Bölümü koleksiyonu | Ekonomi (İktisat) Bölümü / Department of Economics by Subject "Behavior"
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CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry (IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...