Ara
Toplam kayıt 14, listelenen: 1-10
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)
It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...
Örgüt ve yönetimde makina metaforunun açmazları: 'Interregnum'da ontolojik ve epistemolojik yenilenme
(Yıldız Teknik Üniversitesi, 2016-06-11)
Newton paradigmasının filtresinden dünyaya bakan modernist düşünce akımı nesnel ontoloji ve buna bağlı olarak gelişen mekanik epistemoloji ve enstrümantal praksiyoloji varsayımı altında örgütleri birer makina olarak tasavvur ...
Yaratıcı sınıfın şehirlerde yaşam ve iş yeri tercihleri: İstanbul örneği
(PressAcademia, 2016-04-01)
Yaratıcı Sınıf Kuramı ekonomik gelişmenin öncüsü olarak işlerden, mesleklerden veya şirketlerden ziyade, kişileri ortaya koyan, iyi gelişmiş insan sermayesini ekonomik büyümenin ana etkenlerinden biri olarak kabul eden ...
Takım çalışması yöntemi ile öğrenme üzerine bir algı araştırması
(PressAcademia, 2016-04-01)
Takım bazlı öğrenme, takım çalışması ve eleştirel düşünme becerilerini geliştirme amaçlı bir aktif öğrenme stratejisidir. Bu çalışmanın amacı, takım bazlı öğrenme yöntemiyle işlenen bir derse aktif olarak katılan, İstanbul'da ...
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates
(PressAcademia, 2016-06-30)
Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ...
The determinants of capital structure decisions: new evidence from Turkish companies
(Elsevier Science B.V., 2016)
This study conducts a comparative test of trade-off theory and pecking order theory using 131 publicly traded Turkish companies' firm-level data between 2008 and 2014. The study also tries to exploit the differences ...
REITs, Growth Options and Beta
(Springer New York LLC, 2016-11-08)
Are REITs income stocks, only? Following Myers (1977) and Bernardo et al. (2007), we examine empirically REITs’ unlevered betas, betas of growth options, betas of assets-in-place and the difference between the latter two ...
A note on the examination of the fisher hypothesis by using panel co-integration tests with break
(Institute foe Economic Forecasting, 2016)
One problem encountered when examining the Fisher hypothesis is that various policy changes and economic shocks may induce structural shifts in the long-run relation. We explore the argument that panel cointegration tests ...
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...