Ara
Toplam kayıt 59, listelenen: 1-10
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)
Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ...
Dealing with destructive workplace behaviour: an overview of mobbing in Turkish organisations
(Kluwer Law International, 2013-11-11)
[No abstract available]
Love my selfie: selfies in managing impressions on social networks
(Routledge, 2019-04-03)
This study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study ...
Do international trade and labor standards ameliorate synchronously?Estimation of labor demand elasticity in Turkey
(2011)
The broad objective of this paper is to examine the challenges faced by the Turkish labor market in the aftermath of the so-called trade liberalization period, particularly questioning whether a prominent change in pattern ...
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Comparing the effect of two-dimensional display and three-dimensional try on technologies on the consideration set formation and final choice on the websites
(Atatürk Üniversitesi, 2018)
The conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get ...
Management of enterprise costs based on relevant information
(Revista Espacios, 2017)
The article describes the current tools of management accounting, the subject of management, the use of relevant information systems in the enterprise, formation of the product range, and pricing of products sold in a ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
(Erzurum Kültür Eğitim Vakfı, 2013-11-29)
The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...
Are you ready to take the risks of mobile payment app? early adopters vs laggards
(Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2017)
Mobile payment apps are rather a new, but a quickly developing technology which newly takes attention of the academicians and practitioners. In order for them to be accepted by the masses, first of all, risks that are ...