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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Comparing the effect of two-dimensional display and three-dimensional try on technologies on the consideration set formation and final choice on the websites
(Atatürk Üniversitesi, 2018)
The conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get ...
The U.S. term structure and return volatility in emerging stock markets
(Springer, 2020-05-29)
This paper examines the predictive power of the U.S. term structure over return volatility in emerging stock markets. Decomposing the term structure of U.S. Treasury yields into two components, the expectations factor and ...
Oil price uncertainty, global industry returns and active investment strategies
(Elsevier B.V., 2020-11)
This paper shows that time-varying oil return volatility predicts regime transitions across a majority of global stock sectors, particularly for durables, financials, industrials, oil & gas, telecommunications and utilities. ...
The US term structure and return volatility in global REIT markets
(Asia University, 2020-09)
This paper examines the information content of the U.S. term structure of interest rates on the market for real estate investment trusts (REITs) by decomposing the term structure of U.S. Treasury yields into two components ...
Integrated reporting for small and medium enterprises in Turkey
(2020)
Traditional financial reports, which are corporate reporting tools, are mandatory for the management of enterprises. However, today’s non-financial performance affects many decisions about the business as well as its ...
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)
[No abstract available]
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
(Peter Lang AG, 2020-03-02)
[No abstract available]
Cointegration and adjustment dynamics of REIT and stock markets during the global financial and European debt crises
(Inderscience Publishers, 2020-06-03)
This paper analyses the cointegration relationship between the REIT and stock markets of ten developed countries during the 2005-2013 period, which is characterised by the global financial and the European debt crises. ...
Municipal Economic Enterprises vs. State Economic Enterprises: a new arena for employment patronage?
(DİSK Birleşik Metal-İş, 2020-05-14)
State Economic Enterprises (SEEs) have been going through a privatization process, which began in the 1980s, increasing its pace since the 2000s. Against this trend, some argue that Municipal Economic Enterprises (MEEs) ...