Yazar "Ferman, Ali Murat" için Doktora / Doctoral Programs listeleme
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The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
Yüksel, Ahmet Hakan (Işık Üniversitesi, 2007)Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ... -
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
Demir, Gülper (Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
A comparative field study in four emerging markets; Turkey, Kingdom of Saudi Arabia, United Arab Emirates and Egypt on e-health development challenges and utilization capabilities
Işıkdemir Uluç, Nasiye Çiğdem (Işık Üniversitesi, 2016-09-22)The implementation and utilization of e-health in the healthcare sector has great potential to improve healthcare practices in general. The use of e-health becomes increasingly crucial for developing countries, that are ... -
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
Benli, Berk (Işık Üniversitesi, 2019-05-22)Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ... -
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
Yılmaz, Kemal Özkan (Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ... -
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
Tatlı, Serhat Zafer (Işık Üniversitesi, 2013-02-08)In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ... -
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
Haşmet, Mehmet Korhan (Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
Yücel, Yasemin (Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
Yörük, Alp (Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent (Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
Şerifsoy, Anıl (Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
Polat, Selçuk (Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ... -
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
Özçelik, Gaye (Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
Günay Gazioğlu, Çim Buse (Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ... -
A practical multiple factor index model for shopping center investment decisions in İstanbul
İlhan, Dursun Onur (Işık Üniversitesi, 2020-01-20)Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ...