Yazar "Gülsoy, Tanses Yasemin" için Doktora / Doctoral Programs listeleme
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The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
Gülsoy, Tanses Yasemin (Işık Üniversitesi, 2006)This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...