Yayıncı "PressAcademia" Öğrenci Yayınları Makale Koleksiyonu için listeleme
Toplam kayıt 31, listelenen: 1-20
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Analysing gender equality and empowerment in Turkish companies: an exploratory case to achieve United Nation’s sustainability goal
(PressAcademia, 2023-06-30)Purpose- United Nations' Sustainability Goal 5, "Achieving Gender Equality and Empower All Women and Girls," is a critically important topic in today's sustainability agenda. This exploratory case study aims to delve into ... -
An analysis of factors affecting understanding and applications of branded housing project marketing around the Istanbul metropolitan area
(PressAcademia, 2015-03-29)Marketing is a quite crucial topic for success in the current competitive environment. Efficient and effective marketing practices will allow the companies to grow and to be more successful. Companies can gain competitive ... -
An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
(PressAcademia, 2017-12-30)Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ... -
Bookkeping approaches for crypto currencies
(PressAcademia, 2021-07-30)Purpose- In the New World order, we are experiencing a period in which we meet cryptocurrencies that are physically non-existent and can be transferred without public control, without the need for intermediaries. Everything ... -
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates
(PressAcademia, 2016-06-30)Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ... -
Covid 19 effect on the transformation of marketing
(PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect ... -
Cryptocurrencies and regulations: a comparative framework for international implementations
(PressAcademia, 2023-02-01)Purpose- The recent developments in technology have created a remarkable increase in the financial markets. The decentralization of crypto assets and the price movements attract investors attention as an demanding financial ... -
Determinants of Bitcoin prices
(PressAcademia, 2019-12-30)Purpose - The increase in the popularity of cryptocurrency market, various literature figure out the macroeconomic factors that effect the price movements of cryptocurrencies. This research aims to identify the interaction ... -
Digital era for universities: soon or far
(PressAcademia, 2023-07-30)Purpose- Over the Covid-19 crises, most universities keep increasing the use of hybrid model at various levels in all disciplines in their education system forced by the market demand. This paper reviews the evolution of ... -
Doğrudan yabancı yatırımların Türkiye ekonomisi üzerindeki etkisinin incelenmesi
(PressAcademia, 2020-12-31)Amaç- Bu çalışmada enflasyon oranı, işsizlik oranı ve sanayi üretim endeksinin, Türkiye’ye gelen doğrudan yabancı sermaye yatırımları üzerinde etkili olup olmadığı incelenmektedir. Yöntem- Analize tabi tutulan datalar ... -
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
(PressAcademia, 2019-06-30)Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ... -
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
(PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
(PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ... -
The future of sales: social selling
(PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential ... -
Gender difference in financial behavior: a comparative analysis
(PressAcademia, 2024-01-15)Purpose- Definition of financial inclusion; FI enables adults to access and efficaciously use a range of proper financial services. It plays a crucial role in raising economic growth in point of industry, firm and national ... -
Gender equality and empowerment for companies: an exploratory case from Turkiye to achieve United Nation’s sustainability goal
(PressAcademia, 2023-07-30)Purpose- The business world is currently placing great emphasis on sustainability, investing substantial resources to integrate it into their operations. United Nation’s Sustainability Goal 5 of “Achieving Gender Equality ... -
İç denetimde hile tespiti: örnek olay çalışması
(PressAcademia, 2019-07-30)Amaç- Bu araştırma, işletmelerinde meydana gelebilecek hileleri önlemede iç kontrol sisteminin etkisini ortaya koymak amacıyla yapılmıştır. Bu bağlamda, iç kontrolün hileleri önleme arasında nasıl bir ilişki olduğunu tespit ... -
İflas erteleme ve konkordato
(PressAcademia, 2019-07-30)Amaç- Bu çalışmada borca batık firmaların ekonomiye kazandırılması yönünde sağlıklı adımlar atılabilmesi, alacaklı firmaları tahsilat aracı olarak aldıkları çeklerin, borçlu firmanın konkordato ilan etmesinden sonraki ... -
İşletmelerde sahte belge kullanma durumu ve bu durumun sonuçları
(PressAcademia, 2019-07-30)Amaç- Bu araştırmanın amacı, işletmeler tarafından kullanılan sahte belgeler ve bunların işletmelere olan etkisi konusu incelenmektedir. Yöntem- Araştırmada gerekli yasal bilgiler ve öneriler belirtilmiş olup örnek sahte ...