Browsing Yüksek Lisans / Master's Programs by Citation "Gören, O. U., (2003). Data mining techniques customer relationship management : a case study for Doğuş Otomotiv. İstanbul: Işık Üniversitesi Fen Bilimleri Fakültesi."
Now showing items 1-1 of 1
(Işık Üniversitesi, 2003-10)Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...