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Data mining techniques customer relationship management : a case study for Doğuş Otomotiv
(Işık Üniversitesi, 2003)
Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...
Decision making and yarsoy decision support tool
(Işık Üniversitesi, 2002)
Every human makes decisions in the course of his interactions with the world and other human acting in the world. To make good decisions, we need knowledge about events that occur in the world and preferences we have. ...