Yazar "0000-0003-3320-6868" için SFL - Makale Koleksiyonu | Yabancı Diller Okulu / School of Foreign Languages listeleme
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A study on customer perceptions and attitudes towards digital coupons
Akman, Yasemin; Türkmen, Hediye Gamze (İzmir Katip Çelebi Üniversitesi, 2021-12-15)Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is ... -
Systematizing the dialogue between translation studies and business studies: an interdisciplinary approach
Türkmen, Hediye Gamze (Diye Yayınları, 2021-06-30)Translation studies has collaborated with various disciplines in context and methodology since its emergence. The research in and methodology of translation studies offer solutions to distinctive issues in various disciplines. ...