Browsing SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies by Title
Now showing items 1-20 of 34
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The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ... -
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ... -
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
(Işık Üniversitesi, 2007)Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ... -
The board of directors as one of the mechanisms of corporate governance and its impact on the performance of Turkish family companies: A survey
(Işık Üniversitesi, 2009)Board of directors, one of the four structural elements of corporate governance, has attracted a great deal of attention in the past fifteen years due to corporate failures, concerns about the performance of corporations ... -
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
A comparative field study in four emerging markets; Turkey, Kingdom of Saudi Arabia, United Arab Emirates and Egypt on e-health development challenges and utilization capabilities
(Işık Üniversitesi, 2016-09-22)The implementation and utilization of e-health in the healthcare sector has great potential to improve healthcare practices in general. The use of e-health becomes increasingly crucial for developing countries, that are ... -
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ... -
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ... -
The competitiveness of the Turkish iron and steel industry in the process of membership to the European Union
(Işık Üniversitesi, 2008)The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ... -
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
(Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ... -
Determining sovereign credit default swap spread by extended merton model in selected emerging markets
(Işık Üniversitesi, 2008)This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ... -
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
(Işık Üniversitesi, 2013-02-08)In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ... -
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
(Işık Üniversitesi, 2009)This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ...
