Yazar "Işık University, Faculty of Economics and Administrative Sciences, Department of Management" için İİBF - Kitap / Kitap Bölümü koleksiyonu | İşletme Bölümü / Department of Management listeleme
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Closing the loops: Business model approaches for circular economy
Özekan, Damla (Peter Lang AG, 2020-03-02)[No abstract available] -
CSR practices in Turkey: Examining CSR reports
Tuncay Çelikel, Aslı; Uyan Atay, Bilge (Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Dealing with destructive workplace behaviour: an overview of mobbing in Turkish organisations
Yüksel, Ahmet Hakan (Kluwer Law International, 2013-11-11)[No abstract available] -
Developing organizational maturity for effective project management
Karayaz, Gamze; Silvius, A. J.Gilbert (IGI Global, 2018-03-09)Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, Ayşegül (IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem (Peter Lang AG, 2020-03-02)[No abstract available] -
Labor and employment relations in a globalized world new perspectives on work, social policy and labor market implications introduction
Dereli, Toker; Soykut Sarıca, Yeşim Pınar; Şen Taşbaşı, Aslı (Springer, 2014)[No abstract available] -
The new labor skills in the new economy
Falcıoğlu, Pınar (Springer, 2014-03-06)In the last 30 years a dramatic change has been observed in the supply and price of skilled labor relative to unskilled labor. The aim of this chapter is to review the recent empirical literature on the changing demand for ... -
Sales promotional strategies and buying behavior in an emerging market at the post recession period
Nasır, Suphan; Bal, Esra (IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ... -
Skills, technology and working practices in Turkey
Falcıoğlu, Pınar (Kluwer Law International, 2013-11-25)[No abstract available] -
Visiting the iron cage: Bureaucracy and the contemporary workplace
Yüksel, Ahmet Hakan (Springer, 2014-03-06)Bureaucracy as an organizational form has always been a controversial issue and placed at the very heart of most discussions within organizational theory. One side of this prolonged discussion praises this administrative ...