Browsing İİBF - Makale Koleksiyonu | İşletme Bölümü / Department of Management by Subject "Advertainment"
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Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames (Inderscience Publishers, 2020-06-01)With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...