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Now showing items 31-37 of 37
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
(Bogazici Universitesi, 2009)
The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...
On the hedging benefits of REITs: The role of risk aversion and market states
(Oviedo University Press, 2021-06)
We propose a dynamic, forward-looking hedging strategy to manage stock market risks via positions in REITs, conditional on the level of risk aversion. Our findings show that risk aversion can predict transitions to the ...
Covid 19 döneminde algılanan tehdit, algılanan ciddiyet ve kendini izole etme niyetinin dürtüsel satın alma üzerindeki etkisi: bir seri aracılık modeli incelemesi
(Melih Topaloğlu, 2021)
Amaç – Bu çalışmanın amacı, COVID-19 salgını sırasında ortaya çıkan algılanan tehdit, algılanan ciddiyet ve kendini izole etme niyetinin dürtüsel satın alma üzerindeki etkilerini belirlemektir. Ek olarak, algılanan ciddiyet ...
Muhasebecilerin stratejik yönetim sürecindeki rolü ve stratejik yönetim sürecine katılım düzeylerinin belirlenmesine yönelik bir araştırma
(Eskişehir Osmangazi Univ, 2016-08)
Muhasebecilerin işletmelerdeki geleneksel rolü, karar vericiler için gerekli bilgi ve veri üretimini sağlamak iken, yönetim muhasebesinin ortaya çıkışı ve son gelişmeler ile ilgili yapılan güncel çalışmalar, muhasebecilerin ...
Stock return seasonality and the temperature effect
(EuroJournals Publishing, 2009-12)
Motivated by prior evidence that the relation between temperature and stock returns may be spurious, this study investigates the extent to which accounting for seasonality changes the explanatory power of temperature for ...
Employee ownership and management: The case of Kardemir iron and steel mill industry
(Academic Journals, 2011-12-21)
The information which was obtained through in-depth interviews with several informants on the general evaluation of the Kardemir privatization indicate that, whether or not Kardemir was introduced as a permanently successful ...
Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)
With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...
