Now showing items 31-32 of 32
Employee ownership and management: The case of Kardemir iron and steel mill industry
(Academic Journals, 2011-12-21)
The information which was obtained through in-depth interviews with several informants on the general evaluation of the Kardemir privatization indicate that, whether or not Kardemir was introduced as a permanently successful ...
Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)
With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...