Browsing İİBF - Makale Koleksiyonu | Uluslararası İlişkiler Bölümü / Department of International Relations by Citation "Kaytaz, M., & Gul, M. C. (2014). Consumer response to economic crisis and lessons for marketers: The turkish experience. Journal of Business Research, 67(1), 2701-2706. doi:10.1016/j.jbusres.2013.03.019"
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(Elsevier Science Inc, 2014-01)Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ...