Browsing SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA by Citation "Ghazi, I. (2021). The impact of influencer marketing as a new strategy for brands: a survey on consumers. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü."

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The impact of influencer marketing as a new strategy for brands: a survey on consumers

Ghazi, Ibtissam (Işık Üniversitesi, 2021-07-01)

In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...