Browsing SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA by Citation "Oral, Ç. (2021). Factors influencing the customer purchase decision in B2B markets: a survey. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü."
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(Işık Üniversitesi, 2021-05-03)This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ...