Browsing SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA by Citation "Sağlamer, S., (2003). Importance of packaging as a marketing tool and two examples from soft-drinks industry. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü."
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Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
