Ara
Toplam kayıt 38, listelenen: 11-20
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
The family in Turkey: The battleground of the modern and the traditional
(Routledge, 2011)
[No abstract available]
Cryptanalysis of Chaotic Ciphers
(Springer-Verlag Berlin, 2011)
[No abstract available]
The survey on Near Field Communication
(MDPI, 2015-06)
Near Field Communication (NFC) is an emerging short-range wireless communication technology that offers great and varied promise in services such as payment, ticketing, gaming, crowd sourcing, voting, navigation, and many ...
Special issue on cognitive radio: The road for its second decade
(Elsevier Science BV, 2013-12)
[No abstract available]
University education in developing economies: access, competition, and neglect
(Springer International Publishing, 2016-01-01)
There is little disputing the link between education and economic development, whether at the level of the nation or the individual. There is abundant support of this tenet. However, at a global level, there appear to be ...
Youth unemployment in Turkey
(IGI Global, 2016-12-28)
This book chapter describes the recent trends in youth unemployment in Turkey by taking into account the causes of unemployment, and the job search methods of the unemployed. Analyses reveal interesting insights. First, ...
A new way of conducting war: Cyberwar, is that real?
(Springer-Verlag Berlin Heidelberg, 2014-12-01)
There are numerous discussions on both the reality and impact of cyberwar. Most of the critics are based on the Clausewitzian perspective of war in which its political nature must exist, an act of war has to be characteristically ...
Attentional bias and training in social anxiety disorder
(Turkish Neuropsychiatric Society, 2015-03)
Cognitive behavioral therapy (CBT) is one of the most effective treatment modalities for social anxiety disorder (SAD), showing a high level of clinical evidence supporting its effectiveness. On the other hand, lack of the ...