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Toplam kayıt 33, listelenen: 1-10
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)
This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ...
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)
Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ...
Evaluation of wooden structures
(Springer, 2019)
In order to preserve the architectural heritage and sustainability of cities, the accurate evaluation of the mechanical properties of existing buildings is crucial. While inorganic building materials such as natural stones ...
Bagging soft decision trees
(Springer Verlag, 2016)
The decision tree is one of the earliest predictive models in machine learning. In the soft decision tree, based on the hierarchical mixture of experts model, internal binary nodes take soft decisions and choose both ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
The labor market effects of immigration
(IGI Global, 2018-01-01)
This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ...
Local democracy online: An analysis of local government web sites in England and Wales
(IGI Global, 2007)
This report from the field analyzes the extent to which local authorities in England and Wales have responded to the e-democracy agenda by examining their Web sites and assessing their potential to deliver democracy. The ...
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
The family in Turkey: The battleground of the modern and the traditional
(Routledge, 2011)
[No abstract available]