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Technical climate change adaptation options of the major ski resorts in Bulgaria
(Springer International Publishing, 2016-01-01)
Climate change has been and increasingly will be a major threat to the ski tourism industry, whose survival is highly dependent on the existence of snow cover of sufficient depth and duration. For this matter, it is even ...
Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
(Emerald Publishing Limited, 2022-08-09)
Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...