Konu "Olumlu tutum" için LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi (İngilizce) / Executive (English) MBA listeleme
Toplam kayıt 1, listelenen: 1-1
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Factors affecting online purchase intention of clothing in Pakistan
(Işık Üniversitesi, 2022-02-01)The study aims to analyze the effect of trust and perceived risk with moderating role of brand awareness and mediating role of attitude on intention to purchase online. The positivist approach is used for data collection. ...