Konu "Strategy -- Marketing -- Globalization." için LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi (İngilizce) / Executive (English) MBA listeleme
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Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
(Işık Ünivresitesi, 2022-10-08)Globalization has emerged and developed significantly since the early 1980s, that’s when the debates evolving around companies’ searching for developing and applying suitable strategies to tap into different international ...