Yazar "Ferman, Ali Murat" için Öğrenci Yayınları Makale Koleksiyonu listeleme
-
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
Haşmet, Mehmet Korhan; Ferman, Ali Murat (PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ... -
An evaluation model based on sustainable development for the Istanbul shopping center market
İlhan, Dursun Onur; Ferman, Ali Murat (Altınbaş Üniversitesi, 2019-12-31)Istanbul shopping center market is currently facing considerable internal and external socioeconomic challenges. After the recent shopping center investment rush, problems (not only in the commercial sphere, but also in ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
Coşkun, Ertan; Ferman, Ali Murat (PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ...