Künye "Kurtoğlu, A. L. & Ferman, A. M. (2020). An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing. Journal of Management Marketing and Logistics, 7(2), 72-80. doi:10.17261/Pressacademia.2020.1225" Öğrenci Yayınları Makale Koleksiyonu için listeleme
Toplam kayıt 1, listelenen: 1-1
-
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ...