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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ...
Retail real estate and foreign direct investments in Turkey: a strategic exploratory analysis
(Yaşar Üniversitesi, 2020-10-31)
As a key element of the commercial real estate world, retail real estate (i.e. shopping centers, retail parks and other retail, leisure and entertainment facilities) has commanded large investment volumes globally. Shopping ...