Başlık için SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies listeleme
Toplam kayıt 34, listelenen: 13-32
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Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
(Işık Üniversitesi, 2009)This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
(Işık Üniversitesi, 2021-06-21)Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ... -
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ... -
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
(Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
(Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ... -
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
(Işık Üniversitesi, 2008-01-12)The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ... -
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ... -
Perceptions on strategy in general and strategic management : a survey on common strategic perception among medium-high level managers in Turkey
(Işık Üniversitesi, 2010-06-21)The usage of the notion of strategy, defined as the ways to be followed for the military units and the countries to reach specified goals has a history that can be traced back 2500 years. The theory of strategy is a process ... -
A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ... -
The relationship between unionization, productivity and firm efficiency : evidence on the chemical industry in Turkey
(Işık Üniversitesi, 2011-12-28)The purpose of this dissertation is to review the effects of unionization on productivity in the Turkish Chemical sector. The data proceed from the firms listed in the fırst and second five hundred firms in the revievv ... -
Role of internal auditing in corporate governance : two case studies from Turkey
(Işık Üniversitesi, 2008-06-10)Corporate governance can be defined as a process whereby business organizations take decisions.Corporate colapses that have been experienced undetermined the trust in corporate sector. Corporate governance emerged as a ... -
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ... -
Spatial patterns of the Turkish manufacturing industry in the context of economic integration : an analysis for the post 1980 period
(Işık Üniversitesi, 2007)The dynamics of industrial agglomeration across the regions and the reasons for such agglomeration have been the focus of interest particularly in exploring the effects of economic integration of regions on the spatial ...