Künye "Yılmaz, K. Ö. & Ferman, M. (2017). An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey. Journal of Management Marketing and Logistics, 4(4), 366-383. doi:10.17261/Pressacademia.2017.726" İİBF - Makale Koleksiyonu | İşletme Bölümü / Department of Management için listeleme
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An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
(PressAcademia, 2017-12-30)Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ...