Künye "Gören, O. U., (2003). Data mining techniques customer relationship management : a case study for Doğuş Otomotiv. İstanbul: Işık Üniversitesi Fen Bilimleri Fakültesi." FBE - Tez Koleksiyonu | Enformasyon Teknolojileri / Information Technologies için listeleme
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Data mining techniques customer relationship management : a case study for Doğuş Otomotiv
(Işık Üniversitesi, 2003-10)Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...