Ara
Toplam kayıt 2, listelenen: 1-2
Digital marketing during the Covid-19 pandemic: a field study in the education sector
(Işık Üniversitesi, 2022-06-14)
Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ...
Transformation in consumption behavior and payment preferences of consumers (in different generations) with Covid-19 pandemic
(Işık Üniversitesi, 2021-09-16)
The first Covid-19 case which is called corona virus, was detected on November 17, 2019, in Wuhan, China. With the number of increasing cases, no one thought it would require such radical changes in our living conditions ...