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Analyzing the impact of brand sustainability practices on brand loyalty
(Işık Üniversitesi, 2024-02-12)
This study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental ...
Impact of social media marketing tools on consumer buying behavior
(Işık Üniversitesi, 2022-06-21)
The use of social media is essential for the business organizations. Technology has made it easier for the customers to target the right and potential customer in an efficient manner. Business organization use social media ...