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Toplam kayıt 17, listelenen: 11-17
Marka değerinin tüketici satın alma niyeti üzerindeki etkisi: Türkiye pazarında bir uygulama
(Işık Üniversitesi, 2023-04-25)
Müşteriler, satın alma kararı vermeden önce pek çok aşamada kararlarını sorgulamakta ve değiştirme eğilimi içindedirler. Marka yönetimi, bu sebeple firmaların ciddiyetle ele almaları gerektiği bir konudur. Tüketicilerin ...
Work-life balance study between generations and gender
(Işık Üniversitesi, 2023-06-21)
Recent research has shown that work-life balance is a common phenomenon. Many people do studies to examine topics related to work-life balance in Turkey and around the world. Work-life balance is categorized in this study ...
Herzberg’s Two-Factor Theory, and knowledge workers’ motivation and job satisfaction: a study on academicians at foundation universities
(Işık Üniversitesi, 2023-06-21)
In recent decades, especially after the third industrial revolution (officially started in the 1950s), a shift can be observed in the world’s economy towards a more knowledgebased economy. This was the time when the ...
The impact of knowledge management and total quality management on staff efficiency and on the performance of the company
(Işık Üniversitesi, 2022-08-31)
Today, knowledge management and total quality management are becoming necessary in all industrial fields. However, systems and management procedures are becoming increasingly complex. Thus, industrial managers encounter ...
Transformation in consumption behavior and payment preferences of consumers (in different generations) with Covid-19 pandemic
(Işık Üniversitesi, 2021-09-16)
The first Covid-19 case which is called corona virus, was detected on November 17, 2019, in Wuhan, China. With the number of increasing cases, no one thought it would require such radical changes in our living conditions ...
Digital marketing during the Covid-19 pandemic: a field study in the education sector
(Işık Üniversitesi, 2022-06-14)
Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ...
Factors impacting customer loyalty in online banking in Turkey
(Işık Üniversitesi, 09-15-2024)
Technology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ...