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    Imlementing digital transformation strategy the case of a local Turkish bank
    (Işık Üniversitesi, 2022-04-26) Mustafaoglu, Amjad; Akseki, Pınar; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı
    Banks' digital transformation process became the most distinctive feature of developed businesses in this millennium, not just a trend or an option to adopt, it became a necessity for growing finance businesses at competitive markets. The goal of this thesis is to focus light upon advantages and effectiveness of digital transformation strategy implementation at one of financial institutions, a “bank” in the republic of Turkey through descriptive qualitative research methodology. When the bank decides to apply digital transformation, all management levels have to collaborate to formulate a strategy roadmap for a long period of years, to shape the right business model in addition to suitable Fintech projects that will follow. Not far away the finance industry and Banks are the most affected sector by digital transformation strategy to keep on with developing their competitive advantages in the global market. “Fintech” is a portmanteau of financial technology, which is an abbreviation for "financial technology." Therefore, Fintech is a term that relates to software and applications for both computer and mobile devices. Efficient Fintech application technology affects both internal and external stakeholders. Internally, all managerial processes and workflow upgraded and reviewed in regard to fit with digital transformation strategy. Externally, satisfying digital customer needs. Therefore, achieving desired effectiveness of bank digital transformation strategy, faced major changes and challenges such as choosing main digital projects for deployment, developing and educating staff, priority of digital fintech projects, analyzing customer-centric problems to commence digital solutions, building internal human resources digital culture, designing digital skills and competencies through training and development, drawing digital customer journey roadmap, redefining bank’s communication framework processes to build future digital customer. Digital transformation strategy of the bank changed the traditional concept of branches, as well as the bank's financial services and relationships with customers, through new projects of fintech Technologies.