Impact of COVID-19 on people-processing vs. information-processing services: case of food service and banking industries

dc.authorid0000-0003-4590-3230
dc.contributor.authorGül, Mısra Çağlaen_US
dc.contributor.authorKaytaz, Mehmeten_US
dc.date.accessioned2026-02-23T08:39:39Z
dc.date.available2026-02-23T08:39:39Z
dc.date.issued2021
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractAlthough COVID-19 pandemic is a health crisis, it has and will continue to have serious repercussions on business activities and the global economy, as well as a strong societal impact. This chapter focuses on comparing and contrasting the banking services sector and the food service industry in Turkey in relation to how these industries were impacted by and responded to the crisis caused by COVID-19 pandemic. Banking services are information-processing services and the food service business for the most part is people-processing. The distinction is that informationprocessing services can be provided both face-to-face in a high-contact fashion, and online/through the phone in an untact fashion. People-processing services, however, are mostly high-contact services where the person receiving the service must be present when the service is provided (Lovelock in Journal of Marketing 47: 9–20, 1983). Naturally, this distinction creates a difference in the response of these two different types of services to the COVID-19 crisis. This chapter analyzes the economic and social developments during the COVID-19 outbreak in Turkey along with current and expected future action steps by the government and NGOs. Findings suggest that innovative products, market-linking capabilities and investment in digitalization and trust building activities are effective in dealing with the new normal.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationGül, M., & Kaytaz, M. (2021). Impact of COVID-19 on people-processing vs. information-processing services: Case of food service and banking industries. In J. Lee & S. H. Han (Eds.), The future of service post-COVID-19 pandemic (Vol. 2). Springer. https://doi.org/10.1007/978-981-33-4134-0_5en_US
dc.identifier.endpage102
dc.identifier.isbn9789813341333
dc.identifier.isbn9789813341340
dc.identifier.issn2662-4230
dc.identifier.issn2662-4249
dc.identifier.startpage87
dc.identifier.urihttps://hdl.handle.net/11729/7044
dc.identifier.urihttps://doi.org/10.1007/978-981-33-4134-0_5
dc.institutionauthorGül, Mısra Çağlaen_US
dc.institutionauthorKaytaz, Mehmeten_US
dc.institutionauthorid0000-0003-4590-3230
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherSpringer Natureen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.sourceThe Future of Service Post-COVID-19 Pandemic, Volume 2en_US
dc.subjectCovid-19en_US
dc.subjectBankingen_US
dc.subjectFood serviceen_US
dc.subjectService industryen_US
dc.subjectEconomicen_US
dc.titleImpact of COVID-19 on people-processing vs. information-processing services: case of food service and banking industriesen_US
dc.typeBook Chapteren_US
dspace.entity.typePublicationen_US

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