Unnecessary bleeding, unnecessary suffering: normalcy and necessity of menstruation in promoting NovaSure (R)

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dc.authorid0000-0002-1648-2492
dc.contributor.authorErol Jamieson, Maralen_US
dc.date.accessioned2016-10-24T17:37:28Z
dc.date.available2016-10-24T17:37:28Z
dc.date.issued2016-08
dc.departmentIşık Üniversitesi, Fen Edebiyat Fakültesi, İnsan ve Toplum Bilimleri Bölümüen_US
dc.departmentIşık University, Faculty of Arts and Sciences, Department of Humanities and Social Sciencesen_US
dc.description.abstractNovaSure (R) is an endometrial ablation procedure that destroys the inner lining of uterus to stop heavy bleeding. It is performed mostly on women entering menopause who are experiencing irregular and heavy bleeding. In this article, this biotechnology, promoted for women approaching the end of their reproductive life, is analyzed. The analysis is informed by a feminist science studies and medical anthropology background. The discourse of normal' menstruation and representations of menstruation in the promotional materials for NovaSure (R) are explored through a textual analysis of the NovaSure (R) website and patient brochure. The themes in the materials analyzed include the idea of getting back to life, normal' bleeding, and having a choice among different medical procedures and interventions. The possibility of getting rid of embarrassment that accompanies heavy bleeding is also emphasized. It will be argued that NovaSure (R) contributes to the redefinition of what is natural' and necessary' by combining the unnecessary period' idea of pills such as Seasonale (R), which is aimed toward women in their reproductive years, with the unnecessary suffering' idea related to menopausal complaints. While advertising the procedure, NovaSure (R) promotional materials co-construct the ideal user for the technology and reproduce the taboos and embarrassment that accompany menstruation.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationErol, M. (2016). Unnecessary bleeding, unnecessary suffering: Normalcy and necessity of menstruation in promoting NovaSure. Journal of Gender Studies, 25(4), 367-381. doi:10.1080/09589236.2014.987655en_US
dc.identifier.doi10.1080/09589236.2014.987655
dc.identifier.endpage381
dc.identifier.issn0958-9236
dc.identifier.issn1465-3869
dc.identifier.issue4
dc.identifier.scopus2-s2.0-84919338490
dc.identifier.scopusqualityQ1
dc.identifier.startpage367
dc.identifier.urihttps://hdl.handle.net/11729/1130
dc.identifier.urihttp://dx.doi.org/10.1080/09589236.2014.987655
dc.identifier.volume25
dc.identifier.wosWOS:000380127000003
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakSocial Sciences Citation Index (SSCI)en_US
dc.institutionauthorErol Jamieson, Maralen_US
dc.institutionauthorid0000-0002-1648-2492
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherRoutledgeen_US
dc.relation.ispartofJournal of Gender Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMenstruationen_US
dc.subjectNormalcyen_US
dc.subjectEndometrial ablationen_US
dc.subjectGenderen_US
dc.subjectWomen's healthen_US
dc.subjectHeavy bleedingen_US
dc.subjectSystemen_US
dc.subjectLivesen_US
dc.subjectWomenen_US
dc.titleUnnecessary bleeding, unnecessary suffering: normalcy and necessity of menstruation in promoting NovaSure (R)en_US
dc.typeArticleen_US
dspace.entity.typePublication

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