Rising value of data in contemporary higher education

dc.authorid0009-0006-1242-9172
dc.authorid0000-0002-7981-3121
dc.contributor.authorEşkinat, Alien_US
dc.contributor.authorTeker, Suaten_US
dc.date.accessioned2025-07-09T12:41:33Z
dc.date.available2025-07-09T12:41:33Z
dc.date.issued2024-12-31
dc.departmentIşık Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics, Administrative and Social Sciences, Department of Managementen_US
dc.description.abstractPurpose - The purpose of this study is to reflect the importance of effective use of data to predict and improve academic success as an essential criterion for assessing the quality of higher education institutions in the 21st Century. This paper intends to clarify importance of data and its evaluation components, namely Educational Data Mining (EDM), Learning Analytics (LA), Artificial intelligence (AI) and Machine Learning (ML), as integral part of Fifth Generation Universities (UNIVERSITY 5.0) era in the globalized competitive higher education sector. For this reason, this paper advocates “Rising Value of Data in Contemporary Higher Education” for the university of the new age. Methodology - The study employs a literature review aiming to reflect the new atmosphere and requirements in the higher education system based on selected topics. A comprehensive analysis on the game changer role of data in the higher education institutions was considered. The aim was to identify the difference created by effective use of data in higher education institutions to predict and improve academic success in the competitive academic environment of the new era. Findings - The analysis reveals that higher education institutions should understand the essential role of educational data with the expansion of digital revolution and rapid change in technologies in the 21st Century and design their strategies accordingly. Notably, it is clearly seen that the universities have not only effectively use educational data and its evaluation components namely Educational Data Mining (EDM), Learning Analytics (LA), Artificial intelligence (AI) and Machine Learning (ML) but also internalize the reality of their rising value to predict and improve academic success as well as creating a significant financial contribution to their development. As a matter of the fact, universities established many projects and effectively used their Learning Analytics (LA) tools. Besides, the emergence of Artificial intelligence (AI) and Machine Learning (ML) enhanced the efficiency and effectiveness of management operations. Conclusion - Findings may be concluded that universities need to apply the effective use of data particularly in the context of new era like Industry 5.0, Society 5.0 and University 5.0 to obtain academic success, which is considered as an essential criterion for assessing the quality of higher education institutions. Indeed, universities have to follow a data- driven culture as greater demands of universities already appeared for retention, completion and graduation rates of students to improve student success. As a matter of fact, the effective use of Educational Data Mining (EDM) and Learning Analytics (LA) is going on for the last two decades in higher education institutions. Indeed, Artificial intelligence (AI) and Machine Learning (ML) are effective in data management as two impressive game changers for universities changing educational world from the financial perspective. For this reason, it may be argued that the effective use of data and its evaluation components, namely Educational Data Mining (EDM), Learning Analytics (LA), Artificial intelligence (AI) and Machine Learning (ML) are considered as the integral part of Fifth Generation Universities (UNIVERSITY 5.0) era in the globalized competitive higher education sector of 21st Century.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationEşkinat, A. & Teker, S. (2024). Rising value of data in contemporary higher education, 20(1), 41-46. doi:https://doi.org/10.17261/Pressacademia.2024.1923en_US
dc.identifier.endpage46
dc.identifier.issn2459-0762
dc.identifier.issue1
dc.identifier.startpage41
dc.identifier.urihttps://hdl.handle.net/11729/6546
dc.identifier.urihttps://doi.org/10.17261/Pressacademia.2024.1923
dc.identifier.volume20
dc.institutionauthorTeker, Suaten_US
dc.institutionauthorid0000-0002-7981-3121
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherSuat Tekeren_US
dc.relation.ispartofPressAcademia Procediaen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectHigher educationen_US
dc.subjectEducational data miningen_US
dc.subjectLearning analyticsen_US
dc.subjectArtificial intelligence and machine learningen_US
dc.subjectUniversity 5.0en_US
dc.titleRising value of data in contemporary higher educationen_US
dc.typeArticleen_US
dspace.entity.typePublicationen_US

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