Digital transformation in businesses: the process and its outcomes

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dc.authorid0000-0002-3893-4015
dc.authorid0000-0002-1924-8255
dc.authorid0000-0002-3893-4015en_US
dc.authorid0000-0002-1924-8255en_US
dc.authorid0000-0002-7981-3121en_US
dc.contributor.authorTeker, Suaten_US
dc.contributor.authorTeker, Dileken_US
dc.contributor.authorÖrendil, Emreen_US
dc.date.accessioned2023-02-23T12:56:46Z
dc.date.available2023-02-23T12:56:46Z
dc.date.issued2022-07-30
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractPurpose- The purpose of this study is to serve as an extensive outlook about digital transformation. Its content comprises the elements of digital transformation, the ways of adapting to digital transformation, reasons for failure, means of digital transformation, and insights and discussions on new business environment. Methodology- In this study, a comprehensive literature review is followed to learn about the current business circumstances regarding digital transformation and have a deep understanding on the previous studies conducted about digital transformation. Findings- The literature review reveals that digital transformation has provided positive impract on businesses at different levels. Although challenges against digital transformation may arise, they can be tackled if the nature of digital transformation is understood well. The success of digital transformation is dependent on numerous factors from different aspect which should be studied carefully before and during the adoption of digital transformation. Conclusion- It may be concluded that the COVID-19 pandemic has accelerated the digital agenda of businesses. At first, it should be understood that digital transformation is not a mere upgrade of technology or technical equipment within an organization but requires time, curiosity, creativity, recognition of opportunities, and cultural transformation. A successful adoption of digital transformation requires the recognition of means of digital transformation, the steps for adaptation to digital transformation, the analysis of failure, the outcomes of digital transformation. The recent evolutions related to digital transformation is evident in different aspects of business. The most recent observed changes in businesses are required skills of employees, organisational culture, business models, and customer relationship management practices.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationTeker, S., Teker, D. & Örendil, E. (2022). Digital transformation in businesses: the process and its outcomes. PressAcademia Procedia, 15(1), 142-144. doi:10.17261/Pressacademia.2022.1599en_US
dc.identifier.endpage144
dc.identifier.issn2459-0762en_US
dc.identifier.issue1
dc.identifier.startpage142
dc.identifier.urihttps://hdl.handle.net/11729/5392
dc.identifier.urihttp://dx.doi.org/10.17261/Pressacademia.2022.1599
dc.identifier.volume15
dc.institutionauthorTeker, Suaten_US
dc.institutionauthorTeker, Dileken_US
dc.institutionauthorÖrendil, Emreen_US
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherPressAcademiaen_US
dc.relation.ispartofPressAcademia Procediaen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectDigital transformationen_US
dc.subjectDigitalizationen_US
dc.subjectNew business environmenten_US
dc.subjectBusiness successen_US
dc.subjectData analysisen_US
dc.titleDigital transformation in businesses: the process and its outcomesen_US
dc.typeArticleen_US

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