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2022 - 20242
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Yazar: Soykut Sarıca, Yeşim Pınar × Tam Metin: false ×

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  • Küçük Resim Yok
    Yayın
    How do human resources practices affect the performance of the employees in Syria? International Committee of the Red Cross (ICRC)
    (IGI Global, 2024-03-05) Soykut Sarıca, Yeşim Pınar; Kekhia, Bahjat
    The purpose of this research is to analyses how HRM practices affect worker output in a high-pressure setting like the International Committee of the Red Cross (ICRC) in Syria. It contributes to literature by expanding the understanding of HRM. It provides useful insights and ideas for improving the efficiency of HRM procedures in businesses. This study highlighted the need for the ICRC to prioritize and invest in strong human resource management practices. Primary data was collected from ICRC employees through survey questionnaire. Findings show that HRM practices have a significant direct impact on the motivation and performance of ICRC employees. Meanwhile, psychological safety mediates the relationship between employee's motivation and employee's performance. On the other hand, employee's motivation partially mediates the relationship between HR Practices and employee's performance at ICRC.
  • Küçük Resim Yok
    Yayın
    The transition of the pharmaceutical sector marketing activities: traditional marketing to digital marketing after the pandemic period and the results
    (IGI Global, 2022) Soykut Sarıca, Yeşim Pınar
    The aim of the study is to understand the change in marketing practices in the pharmaceutical industry in human health during the pandemic process and to reveal the projections for post-marketing strategies in Turkey. With analyzes such as the speed of the industry’s adaptation to change, the flexibility of digitalization, the suitability of the existing structure, and the number of employees, future projections have been analyzed on the basis of the evaluations of pharmaceutical sector managers. The environment of the sector that has developed as a result of digitalization has been examined with its positive and negative aspects in terms of employment and employee competencies. As a result, all stakeholders in the pharmaceutical industry are not fully prepared for this process, adapting more slowly than expected in terms of adaptation time. As a living process, the preferences and methods need continuous and regular updating, but it has revealed the fact that digitalization will be passed as a partial and complete final result in its forward-looking predictions.